AI is Getting More Expensive: What You Need to Know


AI tools have been getting more powerful, but they're also going to get more expensive.

In this episode of Make Others Successful, Mitch, Matt, and Mike discuss Microsoft Copilot Cowork's new pricing model and what it could signal for the future of AI. From consumption-based pricing and token usage to licensing complexity and ROI, they unpack how AI costs may impact businesses, IT teams, and everyday users.

Some of the questions covered in this episode:
• Why Microsoft introduced a separate pricing model for Copilot Cowork
• The difference between traditional Copilot and Cowork
• Whether usage-based pricing is inevitable for AI tools
• How organizations should think about AI costs and productivity gains
• The challenges of managing AI budgets and adoption
• What the future of AI licensing might look like

Whether you're already using Microsoft Copilot, experimenting with AI tools like Claude and ChatGPT, or just trying to make sense of where this technology is headed, this conversation will help you understand what may be coming next.
AI is Getting More Expensive: What You Need to Know
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